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A membership site could showcase the expertise, but a membership site would also limit the scope to only those who seek the information.
Points of doubt, direction, interaction and even sticking-points can be posted to the membership site as this can be more easily updated and limit market-place confusions, especially with competitors in the industry.
A viable membership site can use existing content and expertise and be a catalyst to create additional content for existing and future customers.
Consumers who have not made a purchase yet are able to be kept out of a membership site. Access could flow only to those who made a purchase and obtained a membership.
A membership site moves the number of people reached with support services by converting the business model from “one-to-one” into “one-to-many.” The outreach multiplies. The membership site could create new opportunities to interact with customers and up-sell to other products.
A new stream for transactions and possible income opens with a members site.
With work, content can be twisted into additional outlets and forums: tutorials, lessons, manuals, quizzes, articles and extended blog posts.
A membership site could allow the product spokespeople the ability to spend more time on deck and with other efforts, yet still claim to offer a robust support schedule.
A membership site can establish more loyal and engaged customers. Some may be thrilled about the extra value provided with a membership site and courses. These individuals are the ones who are most ready to respond to new offers and spend more.
The ability to position other coaches as experts in the field can be highlighted with a membership site. But the content can remain somewhat guarded from more general audiences with additional filtering of doubtful content and rambling rants. The limited scope of a membership site can serve as a proving ground that can generate new content. The good news and tips can be promoted and re-positioned to reaching larger audiences later.
New content establishes credibility and social proof and can help to land more lucrative opportunities with bigger clients.
The opportunity to breathe new life into old content already crafted for other markets can be included into quizzes and courses. Content that has already been developed and was already paid for with the spending of lots of time and money to create, can flow into the tutorials, presentations, quizzes and courses at Time.CLOH.org.
The ability to easily add new digital products and packages using the platform and infrastructure of Time.CLOH.org can be valuable, especially for collaborative ventures. Time.CLOH.org can leap-frog its content past the office space confines with the inventors and partners in Australia. Time.CLOH.org can remove one of the most significant barriers for growing business exponentially with new teachers, new voices and new ways to deploy the tools.
Time.CLOH.org hopes to become a valuable channel for marketing solutions and core products to a highly engaged, targeted audience of aquatic leaders who’s are ready to demonstrated an interest in these pursuits and brands.
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